Aetna Infographics

Graphic Design

Aetna infographics inform their internal team about healthcare. The most important takeaway I’ve learnt from these graphics is hierarchy and balancing data and information. It also was a challenge to make sure every infographic wasn’t an all visually the same. this was done by scaling data, creating neat illustrations,

Typography

Retail Sign

Graphic Design Templates Social Ads

Colors

Photography

Valentine’s Day Ads

Thick and Round

The previous icons for the brand were custom drawn. It was concluded that moving foward they didn't have to be super stylized. We grabbed icons from the Google Icon Library and made them super thick. I then added some custom ones that fit specific locations.

Email and Web Banners

Photoshippin’ Products

A big part of Ethel M is Photoshopping their photography. The products need to have imagery to emphasize the topic that’s being called out in an email or banner. AI has been a tool to extend background or awkward gaps.