Branding Docusign’s Developer Conference DEVCON
Branding + Logo Design + Illustration
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Illustration
With a very flexible system, the team designed a library of 100+ illustrations for graphic design use. This is so the that the visual identity for the DocuSign brand wouldn’t become repetitive and can be easy and ready to use.
DocuSign Website
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Social Media—->Twitch, LinkedIn, Ads
The visual system adapted Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Process
The team developed a modular logo based on geometric shapes being pushed through DocuSign’s rebrand. Circles and squares heavily influenced the logo. In addition, the company wanted to move away from the blues used in the brand’s identity and extend to a more vibrant color palette- pretty rainbow-like! 🌈
Before the convention had a name change. The logo was originally named SCALE and was intended to fit nicely on a grid, so it could be stacked nicely and even stretched. Unfortunately, the convention name was changed from SCALE to DEVCON. The turn around was supposed to be finished in 2 weeks, yet we managed to update all assets in 1 week and the DocuSign team was on schedule!
DocuSign Library…
Color Pallettes
Monochromatic Color Palette
Neon Color Palette
Acid Color Palette
Icons
Template
Extra stuff
