MetaMask
Graphic Design + Motion Design
MetaMask is a powerful, configurable, and secure wallet that empowers users to engage seamlessly with web3. Serving as a gateway to the decentralized web, it enables users to manage their digital assets, connect with decentralized applications (dapps), and make confident transactions across networks and devices. Unlike one-size-fits-all solutions, MetaMask integrates a variety of tools, offering users the flexibility to interact with web3 in ways that suit them best.
With the MetaMask rebrand postponed until 2025, it was essential to launch a fresh campaign reinforcing why MetaMask remains one of the top wallets in the market. Working on MetaMask, I had the opportunity to design graphics for the “More With MetaMask” campaign, as well as additional design assets.
More With MetaMask Campaign: Fall 2024
The “More With MetaMask” campaign was launched to remind existing users and attract new ones by highlighting MetaMask's key product strengths; it’s powerful, configurable, and secure.
Initially rolled out in summer 2024, the campaign received a fresh visual rebrand in the fall to keep the momentum going. Alex Lumain and creatives on the team started the project off in the summer and passed design responsibilities to me. I created graphics, animated GIFs, and videos showcasing MetaMask’s product features.
With a distinct visual identity from the current MetaMask brand, this campaign embodied a fun, groovy, and vibrant style.
Alex Lumain designed the last three graphics.
More With MetaMask Campaign: Fall 2024 Design System
The design system is built around a curated, cohesive style, featuring swirly gradients, patterns, and morphed blocks. Having a strong system made it easy to make graphics quickly and consistently.
Swirly Gradients
Patterns
Morphed Blocks
More With MetaMask Campaign: Summer 2024
The “More With MetaMask” campaign in the summer shared a similar vibe to the fall rebrand, featuring the same patterns but with added outlines and gradients for extra depth and texture.
More With MetaMask Campaign: Summer 2024 Design System
The design system is similar to the fall campaign featuring gradients, patterns, and frame outlines.
Gradients
Patterns
Frame Outlines
