Ugly Dried Fruit Packaging
Packaging Design + Illustration
Ugly prevents imperfect produce from being thrown away and upcycles it into delicious, all natural, healthy dried fruit snacks. The packaging came with a challenge. The problem is, packaging things with different flavors or in this instance-fruit, the team had to consider making things systematic. This touches things such as layout, the color palette, and distinguishing similar fruits. Another factor to take in was what would packaging look like sliced vs diced.
Now in seen in Sprouts! And made an appearance on Good Morning America!
Sliced Fruit Packaging
Slice, Slice, Slice!
Ugly’s sliced packaging has a darker background with lighter elements throughout. This project is tightly systemized with the illustrations being easily interchangeable.
Designer Kaitlyn Gupta and I worked on the general layout of this package.
Diced Fruit Packaging
Dice, Dice, Dice!
As you can see the Diced version is the reverse color palette.
