ZAUM
Identity System
ZAUM is a punk venue that receives much cultural influence from 80s punk aesthetic. The venue still keeps the roughness that pre-exists in punk culture and bridges the cute aesthetic seen now. ZAUM emphasizes the diy elements in its brand as a whole.
ZAUM's merchandise serves to reference punk clothing such as patches, ripped clothes, pins, and the overall rough aesthetic.
ZAUM's logo works to also exist in unique environments and does so by tagging and vandalism.
