Zest
Branding + Illustration + Animation
Zest is a way for shoppers to enjoy gifting in an ecommerce way.
The branding itself relied on slightly funky typography, a custom “z”, and goofy characters drawn in pencil with the main gifting imagery being… pineapples??
The project itself was extremely fun, celebratory, and colorful. I loved working with the client because it was so outside the box! Plus, I had the opportunity to make this very complex animation for their website!
Here’s the website!
https://www.zest.co/
Illustrations
Below are spot illustrations for the website. We even customized the “z” in Zest to have a flourish on it’s tail. It’s a small edit, but certainly adds character compared to an ordinary “z!
Social Media
The wallpaper below was used for social media and is based on wrapping paper patterns! The pattern and brand imagery overall is very party-like! Hope you like pineapples by now!
Lastly, here was a proposal for their Instagram!
